Case Study


Background and Objective

Cinemax, was a division of Anil Ambani’s Reliance MediaWorks Ltd (formerly known as Adlabs Films Limited) and a member of Reliance ADA Group was a multiplex theatre chain with over 515 screens in India, US, Malaysia, and the Netherlands.

Cinemax has also created a strong digital presence, led by its website -

The objective was to attract more visitors, who were interested in a purchase, to the website.